Services

Who Amy Works With

Students applying to college for the first time or as a transfer; graduate school applicants’ personal statements; and essays for honors programs, scholarships, and more. Anything with words? I can coach you to success!

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A Proven Coaching Approach

Each student is unique, and you’ll find I’m extremely intuitive, supportive, and POSITIVE. I truly believe in every single one of my students. I value the parent’s role in the process and give you ways to increase success, decrease stress, and get the job done!

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Bonuses for Students

I use decades of journalism and PR experience in a unique intake process where I quickly help you find meaningful connections you may not have considered. A robust and easy-to-follow Online Action Plan powers you to the finish line. A Power Hour Student Folder loaded with tips and resources guides you to find YOUR Wow Factors! Plus, regular VIP updates for college-bound students provide insider tips and forms to save you time and maximize your success.

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Power Hour Business

Access Amy’s 25+ years’ expertise and track record in PR & marketing for your business. Hourly coaching available to power your business, messaging, PR, social media, and more.

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Private Coaching

Amy works with students worldwide to find and amplify their best voices! College and Grad School applications, resumes, anything with words! Amy’s unique intake process includes an interview to get to know you fast and identify an Action Plan that works for you! She shares a valuable Student Folder full of tips, shortcuts, and strategies to FIND YOUR WOW FACTOR®! Plus, she developed a robust planner to help students identify key steps throughout the admissions process and power to the finish line!

Meetings are via Zoom or in-person. It has been amazing to meet students in THEIR environments and has inspired many creative ideas when Amy meets them in their space!

Hourly rate available upon request.

Classes

What’s Your Story?® Let me help you find your Wow Factor® in a group setting! I offer a variety of classes via Zoom throughout the year to provide coaching in a group format. Register here.

Speaking Gigs

Amy is a seasoned speaker full of enthusiasm for the topic and unconditional confidence in the students. She was an invited speaker at Degy Entertainment’s College Entertainment & Educational Summit, a featured guest on the College Scoops podcast, and has spoken to many school, PTSA, parent, and student groups. She has been invited to create Junior Night programs and to collaborate with schools to enhance their college prep offerings. She brings positive energy to a sometimes stressful process and has been noted to excite students about getting creative and getting it done!

Power Hour Business

What’s your story?® Amy founded Write Ideas, Inc., a PR firm, 25 years ago. She counseled clients large and small on how to create and launch tons of PR campaigns and get noticed! She has a unique ability to get to the heart of the story fast and now offers senior-level PR coaching on an hourly basis to select clients who need ideas, resources, and WOW. Her Mom Marketing expertise is fueled by her launch of an online parenting magazine, The MomTini Lounge, and she knows the $2.4 trillion mom market. Four times, Amy’s PR firm was part of collaborative efforts that achieved PRSA’s esteemed Silver Anvil award. If you want to access Power Hour Business, let’s talk!

*Limited availability

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Amy presented to our juniors and their parents, and indeed it was a Power Hour...

packed with information about how to use the essay, this very important piece of the application process, to share one’s stories, values, and goals in the most meaningful and memorable way possible. Beyond helpful “dos and don’ts” of essay writing, Amy shared insights and tips about the application process as a whole, with beneficial suggestions about how to maximize the opportunities students have to stand out in the process. Amy presented via Zoom during the COVID-19 crisis, and her positive energy and tremendous knowledge about essay writing and the application process came through the screen and helped reassure our anxious students about this next step in their educational journey.

Elana H., Director of College Counseling, The Berman Academy

Don't assume that preparing a personal statement for college applications is like any other kind of writing.

Ideally, it will convey a full or deep picture of a student’s character, aspirations and skills. This means that a student’s first choice of a topic may not necessarily be best, regardless of how wholeheartedly he/she wants to embrace it. Don’t assume that the kind of essay that worked in the past is sufficient now. The expectations and standards are higher. Given these facts, getting help from a professional college essay advisor or editor can be a very good move.

Sue S., grandparent

Tap into an expert like Amy

to start a dialogue about your student’s essay strategy, and allow her to guide your student directly toward an “aha moment” for essay topics/ideas.

Julie D., RIT mom

The efficiency!

I was able to complete my personal statement in a short amount of time while still putting in all of my efforts. I was proud with what I was able to submit!

Melanie G., University of Miami Miller School of Medicine

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